New research: Social media influences college drinking habits


University of Houston psychologist Mai-Ly Steers’ goal for this research is twofold: measure how often students post about alcohol on social media and understand what the average college student thinks about when they see these posts.

“The research has found that heavy-drinking students typically overestimate how much others drink relative to what they drink,” said Steers, a lecturer and postdoctoral fellow. “That is, they think they drink at or a little below the norm.”

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