College of DuPage's Student Newspaper

The Courier

College of DuPage's Student Newspaper

The Courier

Content by Mark Bartholomew
The transformation of the Super Bowl ad experience

The transformation of the Super Bowl ad experience

Mark Bartholomew, Professor of Law, University at Buffalo, The State University of New York February 4, 2018

Neuroscientists have been scanning the brains of select Super Bowl viewers to see how they’re reacting to the commercials that air. thaikrit/Shutterstock.com ...

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